Dan Berget

Five examples of product descriptions I wrote for Lumens, one of the nation's leading online retailers for luxury lighting and furniture design. In my role as a content writer, I wrote thousands of product descriptions for hundreds of brands. More are available upon request.

Product Description:

The Lita LED Floor Lamp by Luceplan presents a smooth, modern form that instantly elevates and delights when introduced to contemporary spaces. In seeking a balance between complexity and simplicity, designer David Dolcini created this tasteful, delicate piece. Resting on a slim, thoughtful wooden post with an extended base, the opaline blown glass shade revels in its elegance as a single, energy-efficient LED diffuses softly from within, accenting the room with a warm ambiance as it brings to life a series of thin vertical cusps that run nearly the length of the gentle shade.

Brand Statement:

Founded in 1978 by three Milanese architects, Luceplan's strategy is grounded in design, respect for the environment, and quality.

Product Description:

Working its way into the heart of your modern home. The Athena LED Linear Suspension from Allegri by Kalco Lighting presents a sleek, enchanting shape that impresses in your contemporary space. A smooth metal rectangular ceiling mount descends a pair of slim matching downrods that connect gracefully to bands that secure to the waving glass body. Slim and serpentine, the hand-cut Firenze crystal rod body contains an energy-efficient LED. When turned on, intricate crosscut detailing in the crystal makes itself known, bringing visual depth and a breath-taking wonder to the space.

Brand Statement:

Known for its elegant crystal light fixtures, Allegri by Kalco is one of the most sought-after luxury lighting brands. From its tiered chandeliers that feature proprietary Firenze Crystal and gorgeous metallic finishes to its crystal-adorned portable table lamps, it’s easy to see why Allegri lighting is a favorite among designers, contractors, and consumers. Remaining true to its roots of timeless design, all Allegri fixtures undergo a rigorous fabrication process to ensure that each piece remains true to the brand’s vision.

Product Description:

The JWDA Table Lamp by Audo Copenhagen, formerly known as Menu, exhibits a softer side to the roughness of industrial materials, smoothing pure concrete or metals into a cylindrical base that supports a rounded glass diffuser. The white glass is delicately cradled within the base and glows warmly once lit. A stylish brass rotary switch buttons the collar of the grey base, acting as a dimmer that can control the amount of ambient light from the fixture.

Brand Statement:

Uniting MENU and by Lassen, Audo Copenhagen is a Danish design brand with a century of modern and traditional Danish design history. With purposeful details and high-quality materials, each design is shaped by human hands for long-lasting use, connections and partnerships.

Product Description:

Add a calming presence to the décor of your modern home with the Flora LED Pendant by Alora Lighting. Hanging from the ceiling with a thin and gleaming downrod, this elegant piece features a set of crisp leaves made of acrylic. The edges of the leaves come to life from integrated LEDs which emit a bright and even glow, creating a stunning display that adds ambiance and visual appeal to the surrounding room.

Brand Statement:

Alora is a partner to established contemporary brand Kuzco Lighting, with each of these Canadian brands taking pride in quality control and innovation. While Kuzco tends to trend more toward contemporary LED designs, Alora focuses on transitional luxury designs using high-end materials in its refined, elegant looks.

Product Description:

Never lose your way at night again with the Taper LED Bollard by Hinkley. Made of smooth metal throughout, this piece mounts directly in your yard, showcasing a sleek minimalist design that works well with a variety of décor options. The pillar silhouette rises from the ground and contains a set of windows that allow the light to escape in a warm and even manner, spilling over the surrounding space and guiding your every step.

Brand Statement:

Cleveland-based Hinkley is driven by a passion to combine design and function to create exceptional lighting solutions. Family-owned Hinkley began as a traditional lantern company in 1922, and, still today, they produce top quality outdoor lighting. Hinkley has also expanded to include a full range of interior lighting solutions, including chandeliers, sconces, pendants and vanity lights.