Brand Copy

As a copywriter working for Lumens, one of the nation's top retailers for luxury lighting and furniture, I was tasked with writing short stories about the brands we carried.
Each piece of copy told a complete (albeit brief) history of the brand including a fun fact and notable products designed by the brand.

Below are four examples of these brand stories. More examples are available upon request.

Sample #1

FLOS

Live version of this copy can be found here: https://www.lumens.com/flos-lighting/

Sample #2

Louis Poulsen

Live version of this copy can be found here: https://www.lumens.com/louis-poulsen/

Sample #3

Herman Miller

Live version of this copy can be found here: https://www.lumens.com/herman-miller/

Sample #4

Mash.T Design Studio

Live version of this copy can be found here: https://www.lumens.com/mash-t-design-studio/