Dan Berget

Read about my professional career, from my publications at California State University, Sacramento to my full-time and contract roles at Lumens, Dollar General and Shipt.

Contract

In March 2024, I took on a 6-month contract as an SEO Content Specialist at Shipt. I crafted engaging, strategically tailored content to meet strict SEO goals across multiple sections of the Shipt website. Most notably, I developed localized "Same-Day Delivery" and "Local Stores, Delivered to Your Door" copy for major cities across the U.S. I captured the unique culture and shopping preferences of each market while ensuring the content was highly optimized for search engines. Every piece I produced supported Shipt’s expansion into new markets, helping customers easily find what they needed while significantly improving the brand's online visibility and maintaining its commitment to fresh, reliable products.

Contract

In January 2024, I accepted a contract role as a Content and Product Copywriter for Dollar General. I crafted highly engaging, keyword-optimized content across a vast array of product categories and seasonal promotional campaigns. Utilizing Adobe Experience Manager (AEM) and inRiver (PIM), I managed and published site-wide updates. My primary focus was bridging the gap between Dollar General's diverse product offerings and consumer needs. From developing comprehensive category descriptions and scannable FAQs to creating snappy headlines for high-traffic pages, I ensured every piece of copy aligned with the brand's voice and strict SEO best practices. My contributions directly improved search engine rankings, increased customer engagement, and boosted sales across the e-commerce platform.

In December 2021, I was promoted to the Marketing team at YDesign Group (which rebranded to Lumens in June 2022) as an SEO Copywriter.

• Article Writing: I successfully migrated and revamped over 50 blog articles for a new WordPress platform during the rebranding. This included comprehensive rewrites for brand voice alignment, SEO optimization, and formatting. Post-migration, I became a consistent contributor to Lumens' The Edit blog.
• Brand Copy: I wrote compelling narratives for dozens of luxury lighting and furniture brands, blending brand history with notable product highlights.
• Category Copy: I crafted over 100 pieces of short and long-form SEO content for primary category pages, utilizing tools like Conductor and Semrush for thorough keyword research to boost our Google SERP rankings.
• Designer Biographies: I authored 100+ engaging and highly accurate biographies for esteemed designers, published directly on their respective product pages.
• Email Copy: I composed daily email marketing copy for various campaigns, effectively raising click-through and conversion rates by collaborating closely with the design and merchandising teams.

Skills Gained: Content Marketing, AP Style Writing, Search Engine Optimization, AI Prompting/Writing (ChatGPT)
Software Learned: WordPress, Asana
SEO Tools: Google Search Console, Conductor, Ahrefs, Semrush

In June 2019, I joined YDesign Group (the then-parent company of Lumens) as a Product Content Publisher. Over my two years in this role, I wrote and edited 16 pieces of product description copy daily for a premier online retailer of luxury lighting, furniture, and decor, amounting to roughly 8,000 published descriptions. Adhering to a strict brand style guide, I consistently delivered clean, concise, and error-free copy on tight deadlines. Additionally, I stepped in as the acting editor when needed, reviewing and refining copy for a team of five writers.

From 2015-2018 I attended California State University, Sacramento. I earned a Bachelor's Degree in English Language and Literature.

I took courses on grammar and syntax, film history and theory, history of literature, Greek tragedies, British women's fiction, post-modern literature and more.

I was published in the student literary journal in 2018 for my creative non-fiction short story, Going Back. You can read it here.
At the Bazzanella Literary Awards in 2018, I placed 2nd in the Critical Analysis category for my essay on Italo Calvino's post-modern novel If On a Winter's Night a Traveler. You can read it here.