Category Copy
As a copywriter working in SEO, I have written hundreds of pieces of category copy throughout my career, namely for the companies Lumens and Dollar General.
Each piece of copy was 1-2 paragraphs for a faceted category page or longer for top-level category pages. In writing each piece, I researched keywords through Conductor to achieve optimal organic rankings on Search Engine Result Pages (SERPs). With each piece I also wrote the title and meta description tags.
Below are four examples of SEO optimized category copy — two from Lumens and two from Dollar General. More examples are available upon request.
Outdoor Lounge Chairs
Live version of this copy can be found here: https://www.lumens.com/outdoor-lounge-chairs/
Sample #2
Table Lamps
Live version of this copy can be found here: https://www.lumens.com/table-lamps/
Sample #1
Food and Beverage
Live version of this copy can be found here: https://www.dollargeneral.com/c/food-beverage
Sample #2
Auto & Hardware
Live version of this copy can be found here: https://www.dollargeneral.com/c/auto-hardware
